New Zealand roots · Finland home
I’m Isaac Visser. My path has taken me from serving as a Navy Physical Training Instructor and a New Zealand Police trainer to teaching, rugby and building businesses in Finland. I’ve learned by doing and kept setting new targets.
Explore my storyMy story
I’ve never followed a single industry or a straight career path. The thread is people: teaching them, backing them, learning from them and building places where they can thrive.
I served in the Royal New Zealand Navy as a Physical Training Instructor. I was then a trainer for New Zealand Police, holding the title Staff Safety Tactical Trainer. Both roles demanded clear instruction, trust and composure under pressure.
I also worked with troubled young people and youth at risk. That work taught me to look beyond first impressions and help people find a way forward.
I built a new chapter in England without money behind me, working as a teacher and in real estate for rental properties. Starting again in a different country made me resourceful and willing to step into work I had never done before.
I arrived in Finland with the luck of an EU passport through my Dutch grandfather and little more than the change in my pocket. My first business here was Aussie Bar Turku on the river. Since then I have owned and operated more than 20 food and beverage places across Finland, while moving into tourism, fitness, business services and logistics.
In Finland I played and coached rugby internationally. The sport gave me another team and another way to learn leadership in this country.
Some ventures have grown; others have changed shape. I value the people, practical lessons and partnerships in every chapter. Figjam is the brand through which I carry that experience into what comes next.
What I bring
Facilitator, instructor and teacher are three distinct ways I have worked with people. Owning businesses added a fourth: the daily responsibility of making things happen.
Bring people together and help a shared idea find direction.
Teach practical skills with clarity, discipline and confidence.
See potential in people and give them space to grow.
Take responsibility for the team, the experience and the work each day.
Portfolio
Figjam Oy and RedShed are my sole-owned businesses. I build the other ventures with partners.
Established in 2012 as my holding company, it remains active in consulting and developing new ventures.
Sole ownerGuest harbor and waterside destination in the archipelago.
Co-ownerTourism services and local logistics operations.
Co-ownerFood, experiences and seasonal operations in Ruissalo.
Co-ownerAccounting and business support in Southwest Finland.
Co-ownerA functional training gym and community in Paimio.
Sole ownerYear-round grounds and property care in Southwest Finland and the archipelago.
Co-ownerMy newest venture: responsible reed cutting and collection, connecting cleaner shores with a sustainable blue economy.
Co-ownerAfter closing our interiors shops and selling our floating store, we kept the company as a holding company. Jenni is now a Strand Properties Brand Partner; I remain a silent co-owner.
Silent co-ownerThese are my individual ownership roles; each venture has its own ownership and operating structure.
What matters most
I arrived in Finland with change in my pocket. Today, when I think about everything this journey has given me, I think first of my beautiful wife and our two incredible children. They made Finland home. The life we’re building together is my greatest success.
Earlier chapters
From riverboats and late nights to food, the archipelago and training, every venture shaped what came next. The successes opened doors; the setbacks taught me how to build better.
Nagu · Airisto · Turku · Mathildedal
Turku
Turku
Karis
Ekenäs
Turku
Airisto
Airisto
Salo
Nagu
Paimio